Writing – Page 134 – Jean's Writing

Do you need to make a flyer to promote your book?

Published on February 12, 2016February 11, 2016 by Jean M. Cogdell11 Comments

Yes, you do.

Not like those littering your car windshield at Target or dropped on your front porch every weekend.

No, this is something called an Author Information Sheet, AI for short.

And not only is it important, but apparently it’s kinda expected when you go to a book fair, expo or present your book to a library or bookstore.

Who knew?

Don’t tell me? You did! Guess as usual, I‘m the last to figure out these things. Sigh… Well, better late than never.

So what exactly is an Author Information Sheet?

It’s a pitch sheet for you and your book.

An AI sheet is a single sheet that introduces your book to the library, book fair, bookstore, or well, you get the picture.

On this one sheet of paper, the reader knows who you are, what you look like, where and how to contact you, the name of your book, when it was released, what the cover looks like, the genre, a brief description, the cost, where to order or buy it, and some glowing reviews.

The job of an AI is to get the attention of readers, hook them and then reel them in for the sale.

Cool, right?

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Sounds like a handy, hardworking little devil to have around. I might just print off a few and keep them in the car. Never know when an opportunity might come knocking.

Just because I’m a self-published author doesn’t mean I don’t want to look and act any less professional than an author published by one of the big houses. No laughing out there. I’m doing my best. And printing out a few AI sheets is a good step.

It’s a simple thing and it can speak volumes to someone who wants to know about your book. This sheet can tell them about the book, you, your website and where to find all three. Pretty cool and worth a little bit of time.

Click on the following link, to find download templates you can customize for your book. Like the scouts, always be prepared.

How to Create an Advance Information (AI) Sheet for a Self-published Book by Debbie Young

Okay, does anyone out there use an AI sheet? If so, do you have a better template?

Is this something you think would be useful?

Talk to me people.

Leave me a comment or you can find me on Twitter @jeancogdell, Facebook at jean.cogdell and Amazon.com, stop by and say hey! Please remember to with a click and share this post with your Twitter peeps and Facebook fans.

Do you believe luck helps your success?

Published on February 10, 2016February 7, 2016 by Jean M. Cogdell2 Comments

Maybe the short answer is yes.

I’ve heard the definition of luck described as preparation meeting opportunity or some shit like that. There is probably some truth to the quote, but I think luck takes a lot of work.

Do you need luck to be a successful author?

Wouldn’t hurt. And preparation too.

Indie Authors need to draw attention to their books. If not, even great books can disappear into obscurity amid books floating in the world-wide web of outer space.

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How can our books stand out?

We must have a strategy.

Long gone are the days you can publish an ebook and voila instant sales. Even if you give away your book on Amazon it might not give you a significant boost in rankings. No, after you hit the publish button, the work is just beginning.

I’m always adding sites to better understand how to do things. And marketing is one of my weak points. It’s something I don’t get. Hopefully, by the time I’m ready to publish another book, I’ll be better equipped to handle that side of self-publishing.

I think Ruth Nestvold has some good tips on ebook promotions. Still, not sure I understand how the Permafree works, nor that I’m sold on the effectiveness of Facebook ads. After all, I’m still a green Indie.

Click below and read her suggestions. Let me know what you think.

HOW TO DEVELOP A STRATEGY FOR EBOOK SALE PROMOTIONS (STARTING OUT AS AN INDIE AUTHOR) By RUTH NESTVOLD

You can find me on Twitter @jeancogdell, Facebook at jean.cogdell and Amazon.com, stop by and say hey! Please remember to with a click and share this post with your Twitter peeps and Facebook fans.

Are you timid about promoting your book?

Published on February 8, 2016February 7, 2016 by Jean M. Cogdell7 Comments

Do you fear sounding like a Twitter or Facebook Harpie?

Buy mine! Buy Mine! Buy Mine!

Well, I do.

I want to sell my little book as much as any other author, but I don’t want to beg. There has to be a better way than flooding social media with ads.

Thanks to Chris over at THE STORY READING APE, for another terrific find. I don’t know where he manages to find so many amazing and informative websites, but I’m so glad he does.

I devoured this one on how to market a book without posting ads by the thousands on Twitter, Facebook or Instagram.

As an introvert, some of these would be difficult for me, but one of my goals for 2016 is to move a little more out of my comfort zone. The first step toward that goal, is participating in a local Author Con in the Spring.

You may not want to use all of her tips, but even one or two of these ideas could be the springboard you’ve been searching for to launch your book.

Are you ready to move beyond social media to promote your book?

Could you do a book fair, meet with a book club or do an interview with the local media?

Or how about my favorite on her list, create a holiday?

Click below and read the entire article. Let me know which of her ideas you think have merit.

How to promote a book without using social media by Author Sandra Beckwith

What did you do to market your book? Did it work?

Talk to us. Inquiring minds want to know.

Should you care about the bestseller list?

Published on February 4, 2016February 2, 2016 by Jean M. Cogdell6 Comments

Well, duh, yeah. Every writer wants to see their name on that list.

But, it’s not as easy as writing your best story your family has ever read.

Each Sunday I enjoy reading the Arts Section of the newspaper. And the first page I turn to is the column where the New York Times Best Sellers are listed. I’m always looking to see who made the list. Is it one of my favorites? Is it a newcomer?

The same holds true for the Amazon.com Top 100 List. I love clicking through looking for a good read, when I have the time that is.

Have you given much thought to how a writer actually gets listed on the New York Times Best Seller List? Or The Wall Street Journal or makes the Amazon.com top 100?

Sell lots of books, make lots of $$$$ and voila! Right?

Well, that’s what I always thought. But, seems it’s not that simple after all.

My whole perspective changed after I read this article by Tim Grahl. Not my dreams of making one of these Best Seller Lists mind you, but now I’m not quite so naive. Achieving this goal is ever-changing and cloaked in secrets and mystery by the powers that be and full of intrigue almost as much as a political drama.

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The NYT closely guards their decision-making process. But apparently it is based on samples from various booksellers across the country.

The WSJ builds their best seller list based on the sales figures they get from Nielson’s BookScan. But, BookScan doesn’t track every purchase. It doesn’t track sales through big box stores like Walmart or online sales like Createspace. Bulk purchases don’t count. Even legitimate ones. Like for a book club or a classroom.

So what should you or I do?

Just keep writing and not worry about best seller lists? I think so. Because this is one of those things that is beyond our control. Kinda like the weather.

However, this is a fascinating read about how the industry works.

THE TRUTH ABOUT THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER LISTS by Tim Grahl

If you have any tips for achieving this monumental goal, please share!

You can find me on Twitter @jeancogdell, Facebook at jean.cogdell and Amazon.com, stop by and say hey! Please remember to with a click and share this post with your Twitter peeps and Facebook fans.