If you are planning on self-publishing a name is important.

One of the first things I did was to set up a publishing name. Second Act Press. This has a personal meaning to only me and gives my books a bit of publishing weight.

With a purchased ISBN you can publish under your name or a DBA (Doing Business As) name. However, if you use one of the free ISBN offered through Createspace or another company, their name will appear as publisher.

Have you considered a publishing name?

Or have you not thought about one?

If you are writing a book, start thinking. It’s a big decision.

Want more tips? Keep reading.

What to name your publishing company by Rob Bignell

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