How to sell your book with a target audience

On this subject, I’m totally clueless.

There I said it. They say the first step to recovery is admitting you have a problem. Well, I don’t know about you, but this is a problem for me.

I’ve never been good at the sell!


One thing I’ve learned through this process. Targeting an audience begins with the title of your book. This is something I didn’t realize until now.

I’ve now discovered the audience for my upcoming book is preschoolers. That means my target audience is their parents or grandparents. Right? Because preschoolers can’t order books on Amazon at least not without a little help.

So, what’s next? I can’t lurk in the parking lot at Tiny Tot’s Preschool as parents drop off their kids. That might get me a lot of publicity but not exactly the type I need.

Step 1- my target audience:

  • Moms, Dads, and Grandparents
  • Little girls with big imaginations
  • Ages 1-5

Step 2 – where they hang out:

  • Facebook
  • Twitter
  • Pinterest
  • Online publications
  • Local Libary

Now what?

Y’all have any suggestions?

Talk to me, the lights on and comments are now open.

Keep reading great links at the bottom of the page!

You can find me on Twitter @jeancogdell, Facebook at jean.cogdelland, stop by and say hey! Please remember to click and share this post with your Twitter peeps and Facebook fans.

Do You Waste Time Marketing Your Book To The Wrong Readers? by

5 Tips on How to Identify Your Target Audience  by

How To Target an Audience (And Avoid Book Launch Flop) by


16 thoughts on “How to sell your book with a target audience

  1. Along the same kinds of lines as Sheila, why not approach your local schools. The librarian might be thrilled to have an author, especially a local one, come read to the kids.

    Good luck.

    Liked by 2 people

  2. Marketing – eek – How about Pediatric Clinic waiting rooms, donate a book or two – you would definitely have a captive audience. I can’t think of anything else right now.

    Liked by 2 people

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