What are the steps to a successful new beginning?

Well, to tell the truth, I’m not sure myself.

But, each new book is a new beginning. A new story to launch. A new child to send into the cold cruel world. Buckle her seat belt and blast her off into the web outer space? 


I know absolutely nothing about marketing. Nothing. But then, I knew nothing about writing a blog much less a book when I started this crazy idea.

The idea of writing and publishing a children’s book was the last thing on my list of things to do and now I’ve finished two. Even with good reviews, sales aren’t filling my bank account to overflowing. At least not yet. 

Yet the more I read about marketing and selling my books the less I understand. I’m on a mission to improve my knowledge about the flip side of being an author, selling what you write.

Now that the launch is almost here for “A Most Reluctant Princess,” I’ve made a list of what I need to do.

  • Update author bio

Check you bio, I was shocked to realize mine needed a lot of work. Maybe you’re like me and yours just doesn’t work for your current WIP. 

  • Set a launch date

Even if you are unsure of an exact day, as I am, set a general day. For me, I’m shooting for May, 21st. Fingers crossed. 

  • Develop a tagline

Done:  “Imagination is fun.” 

  • Develop a good book description for the back cover.

Done and off to the printer. 

  • Secure book reviews


  • Decide on a target audience


  • Link you book to trending topics – Google it


  • Update email signature to include new book release


  • Book trailer? 

I’m not sure about this one. 

Half way there and a bit nervous. I’m hoping that you’ll give me a hand and together maybe we can learn the tips and tricks of the trade. 

Help me, let’s figure out the next steps together!

Do you have another tip to add to my list?

What else do you think I need to do before launch?

Talk to me, the lights on and comments are now open.

Keep reading great links at the bottom of the page!

You can find me on Twitter @jeancogdell, Facebook at jean.cogdelland Amazon.com, stop by and say hey! Please remember to click and share this post with your Twitter peeps and Facebook fans.

How to Create a Rock-Solid Tagline That Truly Works by 
71 Ways to Promote and Market Your Book by



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