Today’s letter in the A-Z Challenge M.
M = Marketing
I had a hard time deciding which word to choose. Writing is filled with lots of M words. Midpoint, a big problem for me and lots of writers. Muse, real or mythical? Major and minor characters. Well, you get the point.
Me too! That’s why I choose the word marketing.
Because I’m terrible at selling. And maybe I’m not the only one who wants to know how to succeed at marketing my books.
We struggle to write a story, novel or in my case a children’s book and then what? Whether the author goes the traditional or self-publish route, marketing is a big issue.
Here’s what I’ve learned this past year about marketing.
- Writing a kick ass story does not make the world beat a path to your Amazon page.
- Writers need to promote their own books.
- Write a good logline and elevator pitch. Be ready to spill it at every opportunity.
- Develop an online platform.
- Make your book easy to find and easy to buy.
- Keep links current.
- Write articles that tie your book to current popular interests.
- Stay involved in Social Media. I know it’s time-consuming but a must.
- Create a press release and submit locally and online.
- Submit your book for pre-release reviews.
- Have a launch party.
- Talk to any and everyone about your book.
Did I do all of this? No. Like I said I’m not very good at this marketing stuff. But I’m trying to get better.
What tips and tricks did you use to market your book?
Did they work?
Are you good at marketing your own work? Or are you like me and struggle tooting your own horn?